Non-verbal
communication refers to a ways in which communication is effected
between persons when in each other's presence, by means other than
words. Non-verbal communication reinforces and complements what has been
said or written. It may contradict the verbal statement. It may
regulate or repeat the meanings of words, or it may substitute for words
altogether.
There
are number of myths about non-verbal communication. Some people wish to
study it in isolation from other communication, as if it were a
language in itself. Some assures us that if we learn the language of
non-verbal communication we can turn it to our advantage in business and
social life; some claim that we can give specific meaning to each
non-verbal cue. In fact, non-verbal and verbal systems of meaning are
interdependent and the meanings of both are very culture-dependent.
Non-verbal communication cues convey liking and disliking, dominance and
submissiveness, and high or low responsiveness.
Eye
contact is a powerful non-verbal signal. In Western culture it is
believed that eye avoidance denotes shiftiness and deviousness. People
who look you in the in the eye are admirable. Eyes regulate the flow of
communication and conversation. Gazing and starting can convey a range
of feeling and interpretation. Facial expression conveys a wide range of
emotion but human beings can get used to masking their feelings.
Providing information about emotion would seem to be the most important
function of the face in communication. It has been estimated that the
face is capable of creating 250 000 expressions.
Touching
is also very culture-specific. We are used to a gradation of touching
behavior between people according to their degree of intimacy.The degree
of touching acceptable in any social group varies according to age,
social situations and cultural background. Parents convey their feelings
towards a babies in their first months almost solely through touching.
Gesture
and posture can convey states of emotion or attitudes which, for
example, may help or hinder the public speaker. Gesture and posture are
discussed together because it is difficult to imagine one happening
without the other.
Paralanguage
refers to aspects of the voice other than the word meanings involved,
such as loudness, tone, pitch, rate, articulation and pronunciation,
pauses and silence. Together, these elements can be as important as the
meaning of the words spoken. Space communication attitudes and
relationships, such as cooperation, competition or desire to remain
aloof.
Making
use of research into non-verbal communication is important for
professional communicators. Negative cues such as shifty eyes,
fidgeting, body rigidity and nasal speech may be controlled by the
speaker and replaced by positive cues such as appropriate eye contact,
relaxed gestures and posture, and modulated, conversational speech
habits.
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